Greatest Fear Assignment

The Greatest Fear Assignment was developed to allow the students to take something they associate as a negative person, place or thing and use it as a theme to advertise a product. By doing so, it forces them to consider alternative perspectives and approach the advertisement in a different way. (It doesn't hurt that it was assigned on HALLOWEEN)!

Assignment:
Students had to write down their greatest fear. Then they had to pick a number. The number they picked correlated with a type of drink. The drink that was assigned to them was the product to be advertised and the fear was the theme they had to incorporate into the advertisement. Of course this is not the way that an ad would normally be developed, however it was a chance to really get them to think more broadly and be creative with their strategy. This should be very interesting to see what kind of magazine ads they come up with.

Product/Theme Combinations:

1. Mt. Dew - Ocean
2. Monster Energy Drink - Spiders
3. 5 Hour Energy - Flying on Airplanes
4. Grape Kool-Aid - Jillian Michaels
5. Orange Juice - Crickets
6. Jack Daniels - Rats
7. Grey Goose Vodka - Asylums

Brainstorming Words:

1. Mt. Dew - Ocean
Water, Mountain, Drink, Land, Earth, Soda/Pop, Green, Can, Bottle, Caffeine, Fish, Giant, Unknown, Salty, Islands, Deep, Waves, Drown, Float, Sharks, Boats, Water Sports, Travel/International, Beach, Landscape, Lost, Treasure, Pirates, Sea Sick, Peaceful, Anchor, Buoys, Towel, Shark Week, Taco Bell, Talladega Nights, Crazy, Extreme, Addicting, Intense, Vacation, Finding Nemo, Flavors























2. Monster Energy Drink - Spiders
Hairy. Gross. 8 legs. Teeth. Creepy. Crawly. Superstitious. Black. Hanging. Web. Spider eggs. Biting. Scream. Hide. Red triangle. Abdomen. Cephalothorax. Disjointed. Smack them with shoes. Pets. Escape. Monstrous. Brown recluse. Tarantula. Black widow. Monster. Awake. Sleep deprived. Caffeine. Multi-tasking. Organization. All nighter. Studying. Mixed drinks. Green goblin. Halloween. Spiderman. Cobwebs. Green smoke. Monster. Witches brew. Panic attacks. Adrenaline.























3. 5 Hour Energy - Flying on Airplanes
Power, speed, energized, wake up, Sky Mall, diversity, safety, fast, luggage, sky, freedom, vacation, first class, no crash, boost, effective, shot, 3-4 oz, work out, TSA, travel, relax, soar, tasty, security























4. Grape Kool-Aid - Jillian Michaels
purple, fun-dip, sprinkle, powder cloud (lebron james), Lil' Wayne, hyper-active, rock candy, popcorn, comedians, thirst, sugar, kids, purple mustache, fitness, crazy, mats, dumbbells, jacked, fear, crunches, supplements, testosterone, steroids, yoga pants, sweatband, tan, toned, weight-loss























5. Orange Juice - Crickets























6. Jack Daniels - Rats























7.Grey Goose Vodka - Asylums
Gray, Gibberish, Straightjackets, Padded Walls, Cells, Drugs, Dementia, Rehab, Classy, Martini, Olives, Pricey, Cages, Scarecrow, Shackles, Infirmary, Stretchers, Psychiatrists, Cocktails, Handcuffs, Biting, Gauze, Morgue, Penitentiary, Razor Wire, Spotlights, Orderlies, Glass, Scratches, Lock