Developing a PSA as a group

The objective of this project was to work together collaboratively to come up with a strong PSA advertisement about bicycle safety on campus at Kansas State University.

Brain Dumping Words:

1. helmet
2. cars
3. bicyclists
4. awareness
5. share road
6. safety
7. sidewalk
8. street laws
9. signals
10. reflectors
11. pedestrians
12. roads
13. night time riding
14. dangerous
15. safety class
16. well informed
17. horn
18. bike lanes
19. bike rack
20. bike lock
21. bent tire
22. cross walks
23. tandem
24. seasonal biking
25. ice/rain
26. brakes
27. bike lane
28. helmet
29. knee pads
30. rolled-up pant
31. bell
32. angry drivers
33. out of control
34. honking
35. busy intersections
36. headphones
37. dark clothing
38. cell phone
39. unicyclist
40. irresponsible
41. speed
42. direction
43. handlebars
44. arm signals
45. traffic rules
46. pedestrian
47. mirrors
48. curbs
49. signals
50. reflectors
51. bells/horns
52. lights
53. bike lanes
54. high visibility vests
55. traffic rules
56. brakes
57. traffic flow
58. curbs
59. skateboarders
60. vocal signals
61. maintenance
62. msf
63. flashers
64. doors
65. hipsters
66. fixies
67. pedestrians
68. no love
69. self preservation
70. texting
71. bike chains
72. bike lanes
73. hand signals
74. flashing lights
75. road rage
76. frustrated
77. injury
78. pedals
79. sidewalks
80. traffic jams
81. pavement
82. campus police
83. traffic lights
84. mopeds
85. motorcycles
86. caution
87. hospitals
88. gears
89. hot pants
90. mountain bikes
91. road bikes
92. pedestrians
93. shouting look out
94. parking permits
95. parking issues
96. parking tickets
97. parking garage
98. intensity
99. in a hurry
100. late for class
101. pedestrians
102. brakes
103. turn signals
104. protective pads
105. bike lanes
106. enough air in tires
107. helmet
108. warn people walking
109. bike rules knowledge
110. speed rules
111. injury knowledge
112. alertness
113. know your bike
114. emergency contact
115. bikers should know their limits
116. bike lock
117. control when going down hill
118. bike chain
119. maintenance knowledge
120. helmets
121. protective gear
122. signals
123. communication
124. mirrors
125. bells
126. warning
127. pedestrian
128. lights
129. florescent
130. bike lanes
131. shared road
132. visibility
133. off pavement
134. separate bicycle routes
135. attentive
136. bike locks
137. pedals
138. chains
139. proper clothing
140. ankle clips
141. parking
142. traffic lights
143. motor bikes
144. mopeds
145. caution
146. traffic
147. rush
148. frustration
149. control speed
150. gear change
151. down hill
152. drunk cycling
153. weather

Greatest Fear Assignment

The Greatest Fear Assignment was developed to allow the students to take something they associate as a negative person, place or thing and use it as a theme to advertise a product. By doing so, it forces them to consider alternative perspectives and approach the advertisement in a different way. (It doesn't hurt that it was assigned on HALLOWEEN)!

Assignment:
Students had to write down their greatest fear. Then they had to pick a number. The number they picked correlated with a type of drink. The drink that was assigned to them was the product to be advertised and the fear was the theme they had to incorporate into the advertisement. Of course this is not the way that an ad would normally be developed, however it was a chance to really get them to think more broadly and be creative with their strategy. This should be very interesting to see what kind of magazine ads they come up with.

Product/Theme Combinations:

1. Mt. Dew - Ocean
2. Monster Energy Drink - Spiders
3. 5 Hour Energy - Flying on Airplanes
4. Grape Kool-Aid - Jillian Michaels
5. Orange Juice - Crickets
6. Jack Daniels - Rats
7. Grey Goose Vodka - Asylums

Brainstorming Words:

1. Mt. Dew - Ocean
Water, Mountain, Drink, Land, Earth, Soda/Pop, Green, Can, Bottle, Caffeine, Fish, Giant, Unknown, Salty, Islands, Deep, Waves, Drown, Float, Sharks, Boats, Water Sports, Travel/International, Beach, Landscape, Lost, Treasure, Pirates, Sea Sick, Peaceful, Anchor, Buoys, Towel, Shark Week, Taco Bell, Talladega Nights, Crazy, Extreme, Addicting, Intense, Vacation, Finding Nemo, Flavors























2. Monster Energy Drink - Spiders
Hairy. Gross. 8 legs. Teeth. Creepy. Crawly. Superstitious. Black. Hanging. Web. Spider eggs. Biting. Scream. Hide. Red triangle. Abdomen. Cephalothorax. Disjointed. Smack them with shoes. Pets. Escape. Monstrous. Brown recluse. Tarantula. Black widow. Monster. Awake. Sleep deprived. Caffeine. Multi-tasking. Organization. All nighter. Studying. Mixed drinks. Green goblin. Halloween. Spiderman. Cobwebs. Green smoke. Monster. Witches brew. Panic attacks. Adrenaline.























3. 5 Hour Energy - Flying on Airplanes
Power, speed, energized, wake up, Sky Mall, diversity, safety, fast, luggage, sky, freedom, vacation, first class, no crash, boost, effective, shot, 3-4 oz, work out, TSA, travel, relax, soar, tasty, security























4. Grape Kool-Aid - Jillian Michaels
purple, fun-dip, sprinkle, powder cloud (lebron james), Lil' Wayne, hyper-active, rock candy, popcorn, comedians, thirst, sugar, kids, purple mustache, fitness, crazy, mats, dumbbells, jacked, fear, crunches, supplements, testosterone, steroids, yoga pants, sweatband, tan, toned, weight-loss























5. Orange Juice - Crickets























6. Jack Daniels - Rats























7.Grey Goose Vodka - Asylums
Gray, Gibberish, Straightjackets, Padded Walls, Cells, Drugs, Dementia, Rehab, Classy, Martini, Olives, Pricey, Cages, Scarecrow, Shackles, Infirmary, Stretchers, Psychiatrists, Cocktails, Handcuffs, Biting, Gauze, Morgue, Penitentiary, Razor Wire, Spotlights, Orderlies, Glass, Scratches, Lock